Looking at more than 670,000 posts by 4,445 brand pages (not including celebrity, entertainment or media pages) between October 2014 and February 2015, Socialbakers found that video posts had organic reach of 8.71%, meaning an average of nearly nine fans out of 100 see such posts. The reach was only 3.73% for photo posts, well below the results for text-only statuses (5.77%) and link posts (5.29%).In layman's terms, Facebook ad marketing just got a lot more dificult (imagine that). And for those of us who do not promote all our pages posts, our reach is miniscule.
This article out recently on Digiday is incredibly insightful into top tips for Facebook videos, things that seem like no-brainers, but are sometimes easily forgotten.
http://digiday.com/brands/5-tips-creating-effective-facebook-video-ads/
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