Monday, April 27, 2015

Separating Lives: Professional or Social Media Aliases

     The idea of using an alias may seem like something out of a spy movie, but having an alias for your professional or online life is a conversation that is happening on the web. Using an alias can be controversial, depending on what camp you’re in. Keep in mind, the idea of using an alias is not a “hot” topic at the moment, but I will explain how future implications may make it one.
     Many blog posts or informational articles weigh the pros and cons of using an alias and why you might want one. The rest of the conversation happens in the comments. The majority of comment threads are quite reasonable and usually expand on some aspects of the pros and cons in the articles or give a personal anecdote about an awkward situation involving an alias of their own or someone else’s.
     The main reason for using an alias is to separate your personal life from your professional life or your online persona from your offline one. Some cite privacy, others reputation or credibility as reasons for using one. Authors have long been known to use pen names, or alternate author names, for themselves. Some authors have multiple pseudonyms so they can write in a range of genres without losing or confusing their publics. An author who wrote poetry and fantasy might use their real name for poetry and something like Raul Bloodworth for fantasy books. Potential college students are now changing their identities online until they have been definitively accepted to their chosen university.
     Using a professional alias can prevent bosses or colleagues from seeing those embarrassing photos of you or a status update that you’re not particularly proud of. It can give you some privacy from the online world.  True privacy is becoming more scarce every day. It also puts a barrier between potential stalkers and you, making it difficult to track you down. Online, you can create multiple aliases tailored to your specific interests. It makes being involved in both the local opera chat rooms and online massive multiplayer gaming community a little easier to separate. However, those that are against using an alias often promote using strict privacy settings for online profiles.
     There are negative factors to take into account when making the decision to use an alias or not. Using a bad or very fake pseudonym can reflect negatively on you. Your alias may give people an impression of you that is false. Revealing your real name to someone or having others accidentally slip online can be awkward. It can cast a shadow of dishonesty around you. The decision of whether to use an alias or not is yours. 
     Facebook and Google have been known to push a “real names” policy. But there may be concrete reasons, outside of separating a personal and professional life, for using an alias. It helps former victims of crimes or threats, those with security-related jobs, and those with a volatile family history protect themselves.
     However, the pros of using an alias may eventually outweigh the cons and even become a necessity when online. During the course of the semester, we discussed surveillance and privacy abilities and concerns. Online shopping has become an incredibly smooth process because companies, particularly those like Amazon, track buyer’s habits and make predictions for future purchases. Metadata and content records are also associated with your online persona. Hypothetically, the more intrusive surveillance becomes, the more beneficial a separate online persona may be. There may not be a completely exhaustive method to separate your offline persona from your online one, but by fragmenting your identity across platforms, tracking you as one single person becomes harder.

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