Paint Your Nails for Bruce: Just Another Slacktivist Effort?

http://www.buzzfeed.com/bradesposito/paint-your-nails-for-bruce

I've spent a lot of time looking at examples of slacktivism in social media over the course of this semester, and thought this was an interesting new one starting to pop up. In the wake of Bruce Jenner's interview with Diane Sawyer this past weekend, where he revealed that he was in the process of transitioning to a woman, people began "painting their nails for Bruce Jenner" and posting pictures on social media. The 'movement' was started by a Sydney-based (male) radio host in an effort to show solidarity with Bruce and the transgender community as a whole - and will likely face criticism, just like many other similar slacktivist efforts.