Wednesday, January 21, 2015

Social Media Activism vs. In person activism

We read this Malcolm Gladwell article for Professor Steinhorn's Strategic Communications class last semester which questions whether social media activism is true activism. 

Saturday Night Live opening skit this past week made same point -- 

Another example is the ice bucket challenge. Raised a lot of money and awareness for ALS, but will they be able to translate into power to move legislation and win increased appropriations for research? 

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